837: Sarah E. Brown

“Lead Upwards”

B2B tech marketing leader, author, startup mentor, and ecosystem builder



Sarah E. Brown is a B2B tech marketing leader, author, startup mentor, and ecosystem builder with more than a decade of experience scaling SaaS companies through customer-centric marketing. She specializes in leading high-performing teams that meet and exceed OKRs while fostering an environment where people feel supported and empowered to do their best work.


Sarah created and executed the marketing strategies for three self-funded B2B SaaS startups that were each rapidly acquired that same year. In 2016, she was also named to Amity’s “Customer Success A-List” and included in Search Engine Journal’s list of 100 Amazing Women Marketers to Follow on Twitter.

She launched and cohosted ServiceRocket’s popular Helping Sells Radio podcast, which made the iTunes “New and Notable” and “What’s Hot” lists in the Technology category in 2016. In May 2015, May 2016, and again in April 2017, Sarah received the Top 100 Customer Success Influencer Award from MindTouch. In July 2017, she was named a Top 75 SaaS Influencer by Tenfold.  In August 2017, she was named Top 40 Customer Success Influencer by Tenfold. In September 2017, she was named a Top 200 Content Experience Strategist 2017 by MindTouch. In March 2018, she was named Top 100 Customer Success Strategist 2018 by MindTouch. In February 2021, named a 2021 Techstars “All-Star” Mentor. In June 2022, named a 2022 40 Under 40 Business Leader by the Colorado LGBTQ Chamber of Commerce.

Her latest book, Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, gives you insights into how to prepare for, earn, and succeed in an executive role at a startup company.

Sarah connects with Lou on Thrive LouD With Lou Diamond.


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838: Jackie Martling

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836: Chris Jarvis