1154: Jonathan B. Smith
“Fight Less, Win More”
What if the biggest obstacle to winning negotiations isn’t your opponent—but your own reluctance to have tough conversations?
In this episode of Thrive LouD, bestselling author and master connector Lou Diamond sits down with business strategist and negotiation expert Jonathan B. Smith—author of "Fight Less, Win More"—to debunk the myths about negotiation, decision-making, and what it really takes for teams to thrive.
You'll discover why most business problems stem from avoiding critical conversations, and how negotiation skills aren't just for closing deals—they're essential for everyday life, leadership, and even family dynamics. Jonathan B. Smith shares personal stories, unconventional negotiation scenarios, and key lessons from training with Chris Voss and the Black Swan Group. Plus, get actionable tips on building a personal board of directors and the number one thing that makes or breaks any negotiation.
Don’t miss this energizing conversation for practical wisdom to fight less, win more, and thrive at work—and in life.
Episode Overview:
00:00 Introduction to the episode and guest
01:23 Jonathan B. Smith's entrepreneurial background
02:24 What is the Entrepreneurial Operating System (EOS)? 03:22 The most common problem in organizations today 04:03 Genesis of "Fight Less, Win More" and working with Chris Voss
05:25 Redefining negotiation and the power of listening
06:42 Surprising ways negotiation skills improve everyday relationships
07:39 The real-world wins and gifts from publishing the book 08:45 Is negotiation always about fighting?
09:41 Mastering emotional triggers and negotiation self-awareness
11:09 The importance of coaches and building a personal support team
12:05 Where to find Jonathan B. Smith online
13:00 Big goals for spreading negotiation skills globally
13:56 Fun Street: Movies, music, food, and more
16:12 Where in the world Jonathan B. Smith would love to be 16:25 Closing thoughts and gratitude
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